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Going Digital & Mobile Transforms Employee Training For Retailers

By: Carrie McFarland on July 25, 2019


The retail industry has one of the highest rates of employee turnover, which means businesses incur additional costs to find, recruit and train replacements. This is unfortunate because 74% of retailers already know employees leave for better opportunities, not necessarily higher salaries.

For instance, 68% of employees say that training and development is an important factor. So you can increase your retention rate and attract the right talent by offering additional training and establishing solid career paths. How?

Going digital and mobile is the surest way to make this dream a reality. Retail giant, Walmart, has already made the move aiming to train and promote its employees. So if you don't embrace it now, your competition will, and you might never catch up. Wondering why? Read on.

Cost Effective

The Association for Talent Development (ADP) estimates that companies spend about $1,200 training one employee. This figure excludes hidden costs such as lost productivity time, materials and equipment.

By going digital, you can save thousands of dollars. For instance, travel costs are completely eliminated because geographical location becomes irrelevant. Your employees can access training materials from virtually anywhere. And that's not all.

Retailers who embrace digital and mobile learning save more by:

  • Minimizing lost productivity time
  • Eliminating venue costs
  • Lowering instructor costs
  • Reducing material costs

More Engaging

Mobile learning is more personal and engaging than traditional methods. For example, including interactive and collaborative content, such as video and gaming result in higher participation and faster learning.

The reality is that no one likes to be told what to do and when to focus. So having digital content accessible on mobile devices allows your employees to focus at their own time and speed. Just give them a task and a deadline, and wait for results. And that's not all.  

Today's retail workforce consists of baby boomers and millennials. But contrary to what most people think, everyone is going digital, and mobile learning is good for all workers.

Also, keep in mind that generation Z is just around the corner. So be prepared to attract them to your company. For starters, learn more by downloading our guide "The Digital Revolution: Impacts of Mobile Learning Software on Generation Z Employees"

Quick And Easy Dissemination

With the greater mobility of retail workers, training opportunities onsite are no longer viable. Learning happens everywhere, and mobile and digital learning offer a perfect solution for this workforce.

You can easily disseminate learning materials to all your employees. This ensures they remain connected to their duties as they learn. This makes it a more realistic strategy because employees can pick up from where they left off and revisit the course when needed. 

Real-Time Tracking

With digital and mobile learning, you won't have to spend more time and resources to assess the performance of your employees and the effectiveness of your training.

The majority of mobile learning software will help you track and monitor progress through automated reporting. In fact, you can even automate the training schedule.

You can see where your employees need help and customize training to address their needs. And at the end of the course, you can always assess the effectiveness of your training. This ensures you get value for money.  

Flexible and Robust Learning

With the proliferation of mobile devices, different employees have different expectations from digital learning content. Digital and mobile learning help deliver information in small pieces, connected with traditional learning strategies, like books and lectures (videos). This increases its robustness and flexibility.  

Mobile learning is a cost-effective, learner-centric approach that is flexible and more engaging than traditional methods. Retailers who adopt it to train their employees will save thousands of dollars, attract the right talent, reduce their employee turnover, and grow their business. Want to learn more? Contact PlayerLync to consult with a mobile learning software specialist and request a demo.

the digital revolution - impacts of mobile learning software on gen z employees

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