Why You Should be Incorporating Video Training for Learning

By: Carrie McFarland on February 27, 2018

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Employee training does not have to be boring. Companies are not required to give out 20-page documents regarding company policies explaining conduct, and how to get the job done. There are interactive and exciting ways to show employees how to do their jobs. Employee training videos are one such vehicle. Video training is not only more efficient, but it also produces better results.

People Respond to Visual Cues

To understand video training, we must understand how people process information. People can understand information better when it is presented visually. It is why so many people enjoy watching YouTube videos of how to do something. It is easier to understand a concept or set of instructions when you are visually aware of what is happening – as opposed to reading a bunch of text.

Quick Employee Orientation

When hiring an employee, a company wants them to hit the ground running. If each employee has to go through a week or two of training before they are ready to work, it is not ideal. Training videos can drastically reduce that time, especially when the job is relatively straightforward. For instance, video training is the perfect way to train employees who are joining the service industry, or are working at the back in a restaurant.

Microlearning

Video training is not just about creating 20-minute long videos for employees to watch when they first join a company. Training videos can also be used to implement microlearning at a company – where employees are learning specific tasks or bits of information as they work. For instance, an employee working at a department store can watch a quick video about how to take a piece of clothing that is left by a customer and put it back where it belongs. They can watch these videos on the job, as they are encountering these issues for the first time.

Save Money

Not only is it cheaper to provide information digitally, as compared to printing out pamphlets and booklets each time someone is hired, but companies can save on hiring training staff. Instead of needing someone to train employees at a separate location, video training, on the job training, and microlearning can be combined to achieve better results for cheaper.

It will cost money to produce the training videos, but that can be done on a tight budget if necessary. And the same videos can still be useful for many years.

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