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Tips for Introducing Your Limited Time Offer (LTO)

By: Carrie McFarland on February 28, 2019

Tips for Introducing Your Limited Time Offer (LTO)

It's time to roll out your new limited time offer, but before you break the news to the public, you need to prep your employees. Since this is the first group to see the new LTO, it's important to make a good first impression. They'll be the cheerleaders for your product and you need them to believe in it so that they will go the extra mile to make the sale.

Make it Mobile

Everyone is on the go these days, especially your trainers and managers. The days when the upper management sat in an office typing on a computer are rapidly on its way out. Today's management is interacting with both the customers and the workforce, so using something that can be viewed on a tablet is the way to go.

By having something in their hands that they view from any location, employees can view your new LTO without having to leave the work site or confine themselves to an office. It's also an excellent way for trainers to be able to show employees without pulling everyone off the floor for an extended amount of time. There's nothing more frustrating to a customer than not having any employees around when you need them, and by using mobile tablets, employees are always readily available.

Make it Visually Appealing

A video introducing the LTO would be fun, interactive, and eye-catching. Technology is advancing at a rapid pace, and what was incredibly expensive to do ten years ago can now be done in mere minutes. There's a multitude of editing apps to help make your video and you can also keep it consistent with your brand.

If you choose to go with text rather than a video, be sure it is well written. The text color should really pop off the screen. Using different font sizes for headings and paragraphs will make it easier to read.

Make it Quick

Your employees are busy. They're cooking, cleaning, running registers, answering phones, waiting on customers, or training new staff members. They're on the move and are short on time. By keeping your LTO training materials short, the employees are prepared to roll out the LTO without being pulled away from their jobs.

Make it Interesting

Ads are great, but your employees are the ones who are interacting with the customer face to face. If the customer senses that the employee doesn't think this is a great deal, you might lose a sell. And let's not forget that employees are often also customers when they are off the clock. They're the first to hear about this LTO and your first big sales might very well come from your own workforce.

Employees who believe in a product will do their best to sell it when they are away from work as well. They'll tell their family, friends, and casual acquaintances on social media. They need to be truly invested in selling your products, and the best way to do that is to get them excited. 

LTOs are a great way to generate more sales for your restaurant and can bring in a new customer base. It's also a great way to generate excitement for your employees. For more great tips, check out PlayerLync's guide "5 Steps to Restore Brand Consistency in Your Restaurant" today.

5 steps to restore brand consistency in your restaurant

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