Linking Mobile Learning, Brand Consistency, Customer Experience

By: Bob Paulsen on May 16, 2019


The first time customers walk into a store or restaurant, it's probably because they're curious, heard about the place, saw an advertisement. The second time they walk in—and the Nth time—it's because of the total brand: the product quality, he service excellence, the consistent ambience… The customer becomes a regular, a patron, a fan. It really comes down to expectations attached the brand: expecting satisfaction, expecting pleasure, then making it "a favorite stop." Any shop or restaurant must make sustaining those expectations a priority. Because, if they are sustained a dozen times, they are taken for granted; if they are disappointed once, the entire experience goes on trial.

Whether we are talking about a single business, a citywide group, or a national or international chain, the challenge is the same. For one business, it is brand consistency over shifts and time. For the chain, it is that, plus brand consistency over stores—even hundreds or thousands of stores.

We don't think the answer to sustaining brand expectations is "simple," but we do think the essential solution can be briefly stated: consistent information that reaches consistently prepared (trained) employees when they need it and in a form they like. See what Crocs thinks below... 


Mobile learning has arrived—and is coming on stronger all the time with Gen Z. Here are a few of the benefits:  

  • Regular communication of information and systematic training for staff and employees—any number, anywhere, anytime.
  • Ability to create courses, quizzes, checklists, and a host of other educational materials enlivened with audio, video, infographics, and any level of teacher-learner interaction you choose.
  • Ability to achieve consistency of the "message" across shifts, across time, across stores, across national borders. To come back to where we began this discussion: Consistency of information and training means brand consistency. Brand consistency translates into a consistent customer experience, meeting customer expectations, converting that first walk-in into customer loyalty.

Are you taking a fully integrated approach to customer expectations, brand, employee training, and mobile learning? Feel free to download our complimentary guide "6 Actionable Ideas for Driving Employee Enablement Through Mobility." It's critical for employees to have access to current resources needed as they perform their work, no matter where they are within the restaurant or retail floor. For these more mobile employees, a communication and engagement strategy is absolutely crucial for driving consistency. The right solutions enable your team and increase productivity.

New call-to-action

Employee Training 101: Common Mistakes To Avoid At Your Restaurant

By: Carrie McFarland on Jul.11, 19

Read More

3 Important Features to Have When Using Video Within Your LMS

By: Gary Iles on Jul.10, 19

Read More

The 4 Reasons Why You Should Be Training Employees With Video

By: Gary Iles on Jun.20, 19

Read More

A Mobile LMS Supports Hotel Customer Service Across the Board

By: Carrie McFarland on Jun.18, 19

Read More

6 Critical Employee Training Programs For Your Wait Staff

By: Nicole Migacz on Jun.13, 19

Read More

3 Ways Mobile Learning Boosts Your Hotel CSAT Ratings

By: Carrie McFarland on Jun.11, 19

Read More

Create a Consistent Brand with Modern Mobile Technology

By: Nicole Migacz on Jun.5, 19

Read More

Three Gamification Trends Your Restaurant Should Know About

By: Nicole Migacz on Jun.5, 19

Read More

How To Gain Immediate ROI By Creating Customized, Effective Learning Content

By: Gary Iles on Jun.4, 19

Read More