5 Ways to Get Started with Video-Based Learning

By: Carrie McFarland on December 14, 2017

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Where does an organization start when seeking to implement a video based learning system into their company strategy?

Strong organizations, such as those in the restaurant and retail industry, recognize the value of video based learning in the pursuit of building and maintaining a consistent culture so that their brand will grow in a sustainable fashion. Engaging employees through training mediums can be easier said than done, especially as an organization grows in size and capacity. Embracing video for training can assist an organization to engage their employees, express complex concepts in relatable content as well as ensure consistent message delivery across multiple sites.

Let’s take a look at five trending ways organizations such as restaurants and retail stores can begin implementing video learning for their teams.

Value of utilizing video

Perhaps the greatest value of a video is that it can be used to train multiple employees and teams across an organization with a clear message in a consistent fashion. When considering whether to invest in a video based strategy an organization such as a retail outlet with multiple sites will recognize that developing a quality product that can be used time and again as the organization is growing can be invaluable. A one-time investment can provide a long term and consistent result by implementing a learning system that supports video.

Content of video learning

The value of a video learning program is only as good as the quality of the content being delivered. An organization that seeks to engage their team through video must first have content that is applicable to the industry they are training. The specific content for a restaurant may be different than relevant information for the retail industry, but many core concepts are the same when it comes to employee engagement, core business practices and training implementation. Content should be relevant to the audience and structured to meet the purpose of the video learning platform.

Structure of video for learning

Video based learning can enable an organization to share information that is foundational to their core values while demonstrating practical application of concepts that will be experienced by team members in the field. A restaurant that is growing into a multi site organization will find great value in delivering a consistent message to their teams who may be working miles apart. Using a blend of information with humor as well as relevant scenarios can increase engagement and the efficacy of a video based learning system.

Delivery medium for video

Another benefit of utilizing video for training is that it provides the organization with a variety of means to communicate important messages. The tools for filming, editing and producing a relevant training medium are readily available and video can be composed with decent quality from a standard smartphone or tablet. They can then be easily distributed by a modern learning system. Leadership, such as the founder of a restaurant, can deliver the message to communicate investment from the top, or employees can be filmed to generate identification among peers or outside sources can be hired for competitive prices.

Proof of concept

If an organization is considering a video training for their restaurant or retail team but they aren’t sure whether the program will be effective or worth the investment, the good news is that the initial concept can be tested rather inexpensively. Our guide to embracing video in your training program can walk you through some easy ways to get started. Record a standard training from a smartphone, do some simple editing with software programs that are already within the standard computer packages or readily available online and then leverage that video in the next training group to determine if there is similar or better engagement.

Using video for learning is trending as a resource as it can be inexpensive to produce while generating a return on investment through building engagement within the team. Restaurants and retail stores are experiencing the value in their organizations of being able to communicate clearly as well as consistently when covering a variety of concepts through video based learning. As with any program, video must be built upon relevant content that is structured to create value for the intended audiences. For more information check out our guide to embracing video in your training program.

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