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Integrating Mobile Learning in Retail Training Programs

By: Gary Iles on September 4, 2019


Let's face it: As retailers in various businesses expand their operations in an effort to maximize their profits, internal communications become more difficult to manage. And since most retailers use paper-based training systems, managers find the task of efficiently engaging their employees a monumental task. More so, printing and distributing training material becomes not only a time-consuming exercise, but also a costly undertaking.

Conversely, when retailers fail to implement better messaging systems in their organizations, they risk creating a work environment that doesn't encourage open communication. As a result, they may lose their unique culture, in addition to denting an organization's transparency image as far as exchanging ideas is concerned.

How about taking a look at the 5 proven ways mobile learning impacts retail training programs:

1. Increases Engagement

Often, the best way to increase employee engagement is to ensure everyone understands the company's core values and mission statement. More specifically, this knowledge equips the employees with a better understanding of their specific roles within the organization.

Mobile learning offers an interactive learning experience for employees. And through this strategy of learning, managers can inspire employees to actively participate in learning—thus improving their productivity.

2. Allows Fast Content Distribution

As more employees become mobile within an organization, onsite training usually becomes a challenge. Since an increasing number of employees now work remotely, digitizing content is the more ideal avenue. Unlike paper-based employee training program, retailers can ensure their learning materials are distributed to all employees in real-time. This approach ensures each employee rapidly assimilates the new information.

3. Improves Communication

While better communication plays an essential role in improving the operations of a functioning business, most organizations don't have a conducive working environment that allows seamless communication between retailers and the corporate headquarter.

This in turn creates an environment of distrust where retailers feel alienated from decision making. Besides that concern, executives may also find it challenging to communicate with their sales team.

To address this problem of insufficient communication, retailers are now turning to expert software to provide communication platforms. These technological solutions allow for seamless communication in every level of the organization.

4. Encourages Better Content Distribution

An interactive modern communication system should be implemented into the organization to facilitate innovation. In many instances, large retail firms find it difficult to inform managers and employees of immediate changes, either in management or staffing.

When an organization solely relies on physical channels to distribute their information, modern learning can become a challenge. For that reason, an organization should implement a learning system that allows better content distribution.

5. Improves Motivation

When employees know their respective roles within the organization and work toward achieving the company's mission statement, innovative processes become more sustainable. For that reason, the software should provide interactive training that dictates the role each employee plays in the organization and how they can improve customer experience. As a result, this improves motivation at the workplace and makes work more enjoyable.

While it might be challenging to create a strong culture in business that encourages transparency, implementing the use of mobile learning systems can ultimately improve productivity at the workplace. Moreover, it creates a conducive work environment that encourages open communication between retailers and corporate staff. Learn more by downloading our guide.

digital & mobile transformation in the retail industry

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