Every training program has its shortcomings. There’s no way to address every detail in one lesson, unless you’re only teaching in small segments. The best you can do after a learning session is support and augment what your staff has been taught. Video is a great way to supplement and assist your employees, even right where they work. Here are three top ways that video training fills the learning gaps for your workforce.
Addresses Visual Learners
There are many ways students prefer to absorb information, but you can’t ask them because they don’t always know, or can’t articulate their preference. A training module may be text- or audio-based which doesn’t address those who learn best through visual means. Adding video training to your instruction collection allows visual learners an avenue for increased comprehension.
Viewable Anywhere
Not too long ago, video training meant taking your employees away from where they normally worked and setting them in a back room with a TV and a VCR–not an ideal learning environment. Since the invention of smartphones and tablets, video content has grown rapidly each year. Factoring into that growth is the camera on each device, ready to record at a moment’s notice. This means that not only can your staff watch your training videos where they work, they can also capture their own footage, showing their work methods to management for wider sharing if approved. This leads to a sense of engagement with the company which increases job satisfaction. Not a bad return for mobile video! Check out our infographic on video usage
Shows Details
Text-based training has its place but there are activities where words alone fall short. Video training benefits your workforce by giving them visual and audio details of the exact steps you’d like them to take when completing tasks. For example, how to plate a dish or store closing procedures. The tendency with text is to skim, which result in lost information. With video, your staff can watch a step, pause the video, perform the task, and resume the video for the next step. Over time, this repetition and reinforcement solidifies the steps necessary but keeps a sense of confidence that the support is there if needed.
Using video training to strengthen your staff’s skills and job performance can lead not only to greater fulfillment for them, but also increased customer satisfaction with your employees’ knowledge and attention to detail. It may even lead to increased word of mouth in the employment pool that you take care of your workforce, which can draw in better, more qualified candidates. We can’t promise these results, but we do know that video is a superior form of employee learning, and encourage you to test these tips at your company.
For other great ways to start modernizing, check out our ebook: Join the Learning Management Revolution - The Get-Going Guide for 2018
