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How Going Digital and Mobile Is Changing Employee Training for Retailers

By: Carrie McFarland on September 29, 2020

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Digital training material is driving change in the retail training landscape. Employees now expect the organizations they apply for jobs to have a strong learning culture and help them develop their career path. Since the expectations of employees are changing, businesses and organizations need to keep pace by investing in modern learning software that integrates eLearning, content distribution, and paperless operations.

Keeping employees happy goes hand in hand with excellent customer experience. That is why investing in your employees does not only help them but your business as well. More than that, how you treat your staff determines whether or not you attract new talent.

Aligning your company's learning culture with the business's goals and objectives allows you to gain a competitive edge. Not many companies realize how critical developing a learning culture is to the business' long-term success. Read on to find out how technologies are changing employee training.

1.Bridging the Talent Gap

Companies have no choice but to adopt new technologies if they want to stay ahead of the competition. They need to become life-long learners to keep up with evolving technologies. This allows businesses to survive the competitive marketplace. Companies that do not adopt a learning culture will be faced with the challenge of skill shortages. Training employees allows companies to up-skill their personnel and bridge the talent gap.

Many companies tend to look for high-end skills rather than invest in the employees they already have. Empowering your staff allows you to keep up with the industry's shifting dynamics. Companies that are hesitant to invest in digital training material are at risk of losing competent personnel by employee resignations. Professionals today want to work in an environment where they get access to capacity building opportunities.

2.Develop a Mobile Learning Environment

Today's global economy is a machine with many facets that are always in motion. Versatile technologies enable companies to give employees the knowledge they need to hold their fort effectively. Desk-less workers get to leverage online learning platforms even with slow network connectivity

Modernizing training and store operations software allows generation Z employees to get a grip on how things are done. You need a hybrid education system which incorporates both audio, video, and gamification to helps employees understand complex subjects.

Video, for instance, allows learners to watch how a process is done to increase knowledge retention. Video  – and other media-rich training formats – is used heavily in the form of microlearning, which also increases knowledge retention.

3.Personalize Training

Digital training material allows copmpanies to delve into customized learning solutions. Since working environments in organizations are all distinct, each organization needs to come up with a solution that is specifically designed for their environment.

The digital revolution has also made it easy for companies to achieve collaborative effort. Employees get to ask questions and offer feedback on the efficiency of the training material. Since the training material is no longer rigid, it can be refined to suit the needs of the company as it scales.

A personalized and collaborative employee training for retailers will no doubt increase productivity and make your employees feel valued. As you cultivate skills, the company retains talent and this benefits employee, as well as the business in the same breath. With the best employee training for retailers structures, you can establish your business as a thought leader in the market.

Final Thought

Incorporating digital training material to employee training allows you to offer your personnel a personalized training experience. Download out employee guide: Digital & Mobile Transformation in the Retail Industry.

digital & mobile transformation in the retail industry

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