A 2014 report released by the Association for Talent Development found that responding companies spent, on average, $1,208 per employee on development and training. The number of hours devoted to training climbed a little this past year to 31.5 hours per employee. If you do the math, that comes out to $26 per learning hour.
Extrapolate from that math, and you see why organizations—especially those with multiple locations—need to maximize the positive results of training and get the greatest return on investment. Corporate training videos combined with tablet technology are proving to produce the ROI that companies are seeking. This innovative approach allows organizations to effectively teach employees the skills they need—and ensure the learning sticks. Here are some reasons why corporate training videos can be so important for companies with multiple locations:
Easy Distribution
For a company with dozens or even hundreds of stores, distributing training materials is a challenge, to say the least. Mailing written content is expensive; downloading and printing these files is inefficient. Corporate training videos undo some of the busywork of this process, but without an innovative solution, this content must be mailed in DVD form, manually downloaded, or watched via a bandwidth-hogging stream. Incorporating tablet technology with automatic content push-and-pull greatly simplifies video distribution. One user at corporate can send content out with just a few clicks, and the files are automatically synced to the appropriate tablets, even if the devices are asleep.
Improved Learning
There’s no need for debate: Study after study has shown that employees learn better from corporate training videos than written content. Printed materials are open to interpretation—a complex training process can be understood 10 different ways by 10 different people. Video-based training offers little wiggle room: The content depicts how something is achieved, period. This better quality of learning gets employees up to speed faster while all but ensuring nothing is misunderstood.
Consistent Training, Globally
Consistency is always an issue for companies with multiple locations. Individual stores must be doing things the same way that other stores are; customers dislike when their favorite burger tastes oddly different at another location. Because the same content is being sent everywhere, corporate training videos standardize the training employees should be receiving at all your stores, across the country. Of course, employees at one location may discover a better way of achieving a process. Tablet technology allows these improvements—best practices, so to speak—to reach the rest of the company. Videos can be edited and re-sent to tablets across the organization, and the appropriate employees will be notified of the update.
Better Productivity
Your bottom line will be the biggest benefactor of corporate training videos. The efficient delivery, improved learning, and consistent content will ultimately result in increased productivity. Because training will occur in less time but will yield greater results, employees can apply what they learn sooner and more effectively. All these productivity gains add up, especially when multiple locations are included in the mix. This is one benefit your company can’t ignore.
How have corporate training videos improved your company’s productivity?
